✨ Our New Look: Bold, Bright, and People-Centred
Our new look is here! After hiding behind the blues and greys, we’re stepping into a vibrant new palette of bright pink, yellow, and blue. This shift is not just cosmetic, though we hope you love it as much as we do! It’s a reflection of what we’ve learned and where we’re heading.
💗 Pink is for Courage – to challenge norms and lead with authenticity
💛 Yellow is for Optimism – to imagine bold possibilities and spark new ideas
💙 Blue is for Trust – to stay grounded, strategic, and deeply human
Together these colours represent our commitment to challenging the status quo, sparking new ideas, and supporting teams as they build cultures where people can truly belong and thrive.
These colours also represent some of the hallmarks of our approach to date. Teams that have worked with us have appreciated a bold, strategic, and creative partner in us. One who takes the time to understand where teams and organizations are today, and craft a bold and yet realistic path forward.
And now, for our new logo - our paper plane.
People Strategy’s new paper plane logo
Why a paper plane, you ask?
Paper planes can cover great distances and are powerful proof that you don’t need a jet engine to make things fly - just the right folds and the courage to throw.
For us here at People Strategy, our little paper plane reflects some important truths about how how organizations grow:
Small moves matter: Just as a few folds turn a sheet of paper into something that can soar, small, thoughtful changes can create real impact in organizations and people.
Everyone can build: Just as paper planes can be built by anyone, company culture and transformation can happen by everyone, for everyone.
Lift comes from people: Designing and launching a paper plane takes human effort and intellect and the same is true for organizations - true momentum requires people.
In short, our paper plane is a simple reminder that strategy and innovation don’t have to be complicated to be powerful.
So as we continue our work with organizations committed to inclusion, innovation, and meaningful culture change, we wanted our brand to reflect that same energy. This change is about so much more than a look - it’s a mindset and a commitment to authenticity.
Thank you for being part of this journey with us.
Here’s to bright colours, brave ideas, and taking flight - together.